Brand Development & Creative Process
About Jane
Jane is an online curated marketplace that brings fashion forward boutiques and big brands together to offer daily discoveries, and an exciting point of view that inspire women and their families live a stylish live. |
Overview Spearheaded the brand development and evolution, as well as, the creative strategy of the consumer journey which helped shape and define the Jane brand. Working collaboratively we stablished a unique visual identity, core DNA, mission, purpose & overarching vision enabling an impactful path forward for the brand. 
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The Goal
In the very competitive retail landscape, we needed a well-defined visual approach that resonated specifically to the Jane woman for a purposeful brand impact. While staying true to its essence, we sought to define the look and tone of the brand with the goal of making a meaningful connection with the target consumer and translate seamlessly throughout every aspect of the brand.
Inspired by everyday moments, we conceptualized a visual strategy that brought the charm of the brand to life in the real world. From model casting to art direction, a relatable yet elevated narrative was activated digitally through warm lifestyle imagery.
In the very competitive retail landscape, we needed a well-defined visual approach that resonated specifically to the Jane woman for a purposeful brand impact. While staying true to its essence, we sought to define the look and tone of the brand with the goal of making a meaningful connection with the target consumer and translate seamlessly throughout every aspect of the brand.
Inspired by everyday moments, we conceptualized a visual strategy that brought the charm of the brand to life in the real world. From model casting to art direction, a relatable yet elevated narrative was activated digitally through warm lifestyle imagery.
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My Role Creative Direction Visual Identity & Style Guides Creative Strategy Multichannel Campaign Development Art Direction & Video Direction Organic & Paid Media Creative Content Brand Voice Shoot Production + Execution & Casting |
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We Are All Jane Brand Commercial
Selected as a finalist for the "Best Fashion Marketplace" category by the Glossy Awards.
Launched via streaming media, social platforms & radio.
Selected as a finalist for the "Best Fashion Marketplace" category by the Glossy Awards.
Launched via streaming media, social platforms & radio.
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